The worst time to start with contract renewal is shortly before the end date. Many opportunities to improve the contract will have dissolved and many of the risks are still there or have increased. In the past 20 years we have we have seen this to be true time and time again.
Marco Reijntjens and Martijn Rozendaal are the developers of the Contract Renewal Canvas and are managing partners of Tenacity Europe. In all our years as managers and consultants we have seen a lot of unnecessary loss of contracts (or loss of profit in contracts). Mostly due to lack of grip as a result of being under organized. This is what we set out to change with the Contract Renewal Canvas.